Shea moisture, Aunty Jackie,Cantu and Carol's daughter are some of the most popular brands that women of color use on their natural hair. Some products can either work for you,as well as against you. Trying out different products can sometimes end up being very costly. I have personally tried Shea moisture to help put moisture back into my already dry hair and it just made it worse 😢. My hopes were really high but I ended up being soooo disappointed. That meant, on to the next product, and the dry hair struggle continues. So many products to choose from and yet some are just marketing gimmicks. Happy choosing !!!!!